Data & Marketing
A key driver to the success of any business is the availability and analysis of data. Our highly skilled automotive data management team provides extensive data management services to meet our clients’ individual needs. Data intelligence is a key driver in revenue generation, customer and vehicle retention. Targeted marketing strategies can be implemented easily delivering the maximum return. Our range of services can be tailored to your business needs and goals. Qube’s strength is our in depth understanding of the automotive industry, allowing us to effectively interrogate and interpret your data. We work with our clients to develop data management strategies, which inform and enhance business planning. Our range of automotive database services ensure that your data is clean and accurate.
Dealer Management Systems (DMS) Data Extract Integration
Qube have developed DMS interfaces which automatically extract data on a daily basis. We have developed Data Import Export systems for all of our automotive clients. These systems make use of timers to constantly poll SFTP. We operate rigorous data processing and cleansing routines to ensure accurate meaningful data.
How it works
We provide our clients with accurate targeted data which reduces costs and maximises their return on investment, including actual revenues achieved. Our services encompass all areas from benchmarking, market analysis to network development, as well as predictive marketing.
National Marketing Process
National Marketing Process
Many businesses find they have a range of information across multiple systems, spreadsheets and databases, which makes it difficult to obtain a holistic view. Qube brings the data in our clients’ business together with data from other market sources, to create a powerful tool enabling informed decision making. This data is from actual transactional values and also brand specific.
Accurate manufacturer car parc data is an essential element in our analysis. Our tools enable car parc to be mapped and analysed to retain and improve vehicle and customer retention.
An example of our data cleansing methodology is the use and provision of up to date data from the DVLA MOT database.
Qube are able to offer access to external data lists obtained only from members of the Direct Marketing Association, which ensures that all the data utilised adheres to the DMA code of conduct and every file comes with industry high postal, telephone and email accuracy guarantees.
Secure Data Hosting
Qube have extensive expertise in database design, handling and processing large data files from many sources and in diverse formats. Our database hosting facility is based in a secure data centre which combines the latest technologies, highly trained staff and monitoring systems to ensure the security of our clients’ data. The centre is ISO 27001 certified which is the most widely accepted certification available for supporting information and physical security and business continuity.
All Qube servers and workstations are protected with high level security to prevent unauthorised access and all databases are additionally protected using robust security features. Our business continuity strategy contains rigorous emergency management standards including data backup and retention. Two separate server locations are maintained allowing us to effectively plan for a failure in all parts of our systems and offer our clients a seamless service.
Qube are registered with the UK Data Protection Registrar as a Data User and Bureau in accordance with the UK Data Protection Act 1998. We are fully committed to best practice in this area and view the current data protection legislation as an opportunity to help clients enhance their services to their customers.
If Data protection laws in the other countries outside the UK in which we operate, exceed the obligations of the UK Act then we will respond accordingly.